SOBRE ESTE EVENTO:

ETAPA 3

How did we reach our goal?

Strategy

Coffee is processed by hundreds and grown by thousands. To grow you will need a strategy that differentiates you and makes it clear what to prioritize and what to simply ignore. The definitive guide for your cooperative and its internal teams to make decisions aligned to a single goal.

¿A QUIÉNES VA DIRIGIDO ESTE EVENTO?

• Miembros y socios de Cooperativas
• Asociaciones cafetaleras y chocolateras
• Jóvenes y mujeres
• Personal relacionado al área de Marketing de una organización

MODALIDAD:

• VIRTUAL (Vía Zoom)

OBJETIVOS DE LA ETAPA 3:

• Understand your target market through Buyer Personas
• Define how you will position yourself in the mind of your buyer
• Build a multichannel experience
• Create a content strategy
• Document your sales process

EXPOSITOR:

Kennedy Monzon, Inbound Marketer y Desarrollador web

VISITA Y CONOCE MÁS DEL CURSO ENTRANDO AQUÍ:

https://base.businessschool.coop/marketing-digital-para-cooperativas/