«SUMERGIENDONOS EN EL MUNDO DEL COPYWRITING»

SOBRE ESTE CURSO:

Copywriting is the art of selling with words. Combining knowledge in sales, language and psychological techniques. Having knowledge of copywriting is essential to achieve business growth, because with the digital age, persuasive messages allow you to influence and convince.

When potential customers enter a cooperative's or association's website, it probably takes them no more than a few seconds to read the description of one of the cooperative's products, then navigate to another page or move on to another task. That is the reason why you need to know how to write the text for a website that engages, social networks that encourage learning more about your organization, designing an attractive product catalog that sells products without actually sending a direct message to sell.

Knowing how to handle copywriting techniques, you will be able to achieve the following objectives: ATTRACT visitors, CONVERT those visits into sales, ENGAGE customers and partners, generate a positive image of your cooperative or association.

¿QUÉ APRENDEREMOS?

In this teaching block you will create different types of text for use in social networks, web pages, product catalogs, emails, customer service messages, among others. You will improve the writing techniques and the form of content for dissemination, you will know the search and SEO tools, such as Google Analytics.

• SESIÓN 1:

Copywriting

• SESIÓN 2:

Técnicas

• SESIÓN 3:

Hashtags, palabras claves y contactos

• SESIÓN 4:

Descripción

• SESIÓN 5:

Catálogo

• SESIÓN 6:

Historias destacadas

• SESIÓN 7:

Onboarding B2C

• SESIÓN 8:

Mensajes

• SESIÓN 9:

Proyecto final del bloque

¿A QUIÉNES VA DIRIGIDO ESTE EVENTO?

• Gerentes y administradores de Cooperativas y/o Asociaciones
• Encargados de marketing del sector agrícola
• Jóvenes y mujeres relacionados al mundo agrario

HORA DEL EVENTO:

• 3PM (Hora Guatemala)

MODALIDAD:

• VIRTUAL Vía Zoom